News17. July - By Lab1886

Press Release: Lab1886 in Atlanta – new location for Daimler AG’s innovation hub

  • Susanne Hahn, Head of Lab1886 Global: “For us, Atlanta, a key North American hub, is the perfect place to bring together different regions, business units, people and trends. The combination of established, successful companies and a strongly growing start-up ecosystem very well reflects our Lab1886 philosophy – we aim to harness and promote the best of both worlds.”
  • Lab1886 is actively supporting the transformation of Daimler AG from automobile manufacturer to mobility provider
  • Global innovation network at four locations on three continents

Stuttgart/Atlanta.  Daimler AG is expanding its global innovation network. Lab1886’s new location in Atlanta (Georgia, USA) was officially opened yesterday. Guests at the event included Nathan Deal, Governor of Georgia, as well as Silicon Valley icon and investor Guy Kawasaki. “For Lab1886, it’s important to have a presence at the world’s most innovative and creative locations. Atlanta offers this and, for us, is therefore the perfect choice for our new location. Key factors in the siting decision were ease of access to our Daimler and Mercedes-Benz colleagues in North America as well as the excellent, digital infrastructure, along with the availability of highly qualified university graduates,” said Susanne Hahn, Head of Lab1886 Global, at the opening. The new location is headed by Paul Lafata. The Californian has over 20 years of expertise as a UX designer and developer of innovative, digital products. He previously worked for BCG Digital Ventures, Qualcomm and Nokia.

By the end of 2018, there will be around 25 employees in Atlanta working on the development of new business ideas and innovative projects; future growth in staff numbers will be based on actual needs. The new location offers perfect conditions for the innovation hub of Daimler AG, with excellent universities and colleges producing highly qualified, potential new employees. Moreover, Atlanta is increasingly attracting companies from the technology and digital sectors. The capital of the US state of Georgia is one of the up-and-coming hot spots of the start-up scene.