One of the first projects from Lab1886 was car2go. It is the leading example for the success of the Daimler innovation lab. The original idea was developed in 2007. The first project phase started in October 2008 in the research and science city of Ulm. The result: over three million customers worldwide have been provided with flexible mobility to date. With the free-floating principle, car2go revolutionized the car sharing market. Today, the wholly owned Daimler subsidiary is the international market leader in flexible car sharing.
Today, car2go is the market leader and pioneer of free-floating car sharing and is one of Daimler AG’s leading mobility services. The concept is simple: over 14,000 smart and Mercedes-Benz vehicles worldwide can be reserved and rented via a cost-free smartphone app at any time. Today, over three million customers use this flexible mobility concept in 24 locations in Europe, North America and China. car2go thus offers a sustainable solution for urban mobility and significantly contributes as a part of the mobility mix to the reduction of congestion in cities. Additionally, at three European locations car2go operates 100 percent electric fleets with 1,400 vehicles, making car2go one of the biggest electric, fully flexible car sharing providers.